{"id":28509,"date":"2021-06-24T10:20:13","date_gmt":"2021-06-24T10:20:13","guid":{"rendered":"https:\/\/www.feuga.es\/?p=28509"},"modified":"2022-08-05T09:48:52","modified_gmt":"2022-08-05T09:48:52","slug":"vixilancia-tecnoloxica","status":"publish","type":"post","link":"https:\/\/www.feuga.es\/gl\/vixilancia-tecnoloxica\/","title":{"rendered":"Que \u00e9 iso da vixilancia tecnol\u00f3xica?"},"content":{"rendered":"\n<p>Que tipo tecnolox\u00edas est\u00e1n a emerxer no meu sector? Existen outros campos de aplicaci\u00f3n para a mi\u00f1a tecnolox\u00eda ou produto? Como podo vixiar os meus competidores e detectar cambios no meu sector tecnol\u00f3xico? Como podo modificar o meu plan estrat\u00e9xico para diferenciarme dos meus competidores? Neste post explic\u00e1mosche en que consiste a <strong>Vixilancia tecnol\u00f3xica<\/strong> e a <strong>Intelixencia competitiva<\/strong> e como resolver todas estas preguntas. Toma nota!<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"636\" src=\"https:\/\/www.feuga.es\/wp-content\/uploads\/2021\/06\/Vigilancia-Tecnologica-1.png\" alt=\"\" data-id=\"28510\" data-link=\"https:\/\/www.feuga.es\/gl\/?attachment_id=28510\" class=\"wp-image-28512\" srcset=\"https:\/\/www.feuga.es\/wp-content\/uploads\/2021\/06\/Vigilancia-Tecnologica-1.png 1200w, https:\/\/www.feuga.es\/wp-content\/uploads\/2021\/06\/Vigilancia-Tecnologica-1-300x159.png 300w, https:\/\/www.feuga.es\/wp-content\/uploads\/2021\/06\/Vigilancia-Tecnologica-1-1024x543.png 1024w, https:\/\/www.feuga.es\/wp-content\/uploads\/2021\/06\/Vigilancia-Tecnologica-1-768x407.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Podemos entender a <strong>Vixilancia Tecnol\u00f3xica (VT)<\/strong> como un proceso que se basea na recolecci\u00f3n e an\u00e1lise de informaci\u00f3n acerca dun aspecto clave que infl\u00faa nunha organizaci\u00f3n: unha nova tecnolox\u00eda emerxente no seu sector, un novo produto, tendencias no mercado ou informaci\u00f3n estrat\u00e9xica.<\/p>\n\n\n\n<p>Por outra banda, a <strong>Intelixencia Competitiva (IC)<\/strong> aborda a an\u00e1lise e obtenci\u00f3n de informaci\u00f3n relacionada directamente cos nosos competidores (actuais ou potenciais), estudo dos seus produtos, realizaci\u00f3n de benchmarking, as s\u00faas estratexias de mercado, entre outros.<\/p>\n\n\n\n<p>O uso de ambos os procesos VT e IC mediante a procura sistem\u00e1tica de informaci\u00f3n tecnol\u00f3xica\/comercial e an\u00e1lise da mesma permitir\u00e1 obter toda a informaci\u00f3n crave para a toma de decisi\u00f3ns estrat\u00e9xicas m\u00e1is adecuadas nunha organizaci\u00f3n tendo en cuenta ademais a s\u00faa situaci\u00f3n interna e a influencia da contorna.<\/p>\n\n\n\n<p>A \u00faltima versi\u00f3n da <a href=\"https:\/\/www.une.org\/encuentra-tu-norma\/busca-tu-norma\/norma?c=N0059973\">norma UNE 166006:2018 de \u2018Xesti\u00f3n da I+D+i: Sistema de vixilancia e intelixencia\u2019 <\/a>unifica os conceptos de vixilancia e intelixencia, eliminando os adxectivos de tecnol\u00f3xica e competitiva respectivamente. A norma define o concepto vixilancia e intelixencia como o proceso \u00e9tico e sistem\u00e1tico de recolecci\u00f3n e an\u00e1lise de informaci\u00f3n achega do ambiente de negocios, dos competidores e da propia organizaci\u00f3n, e comunicaci\u00f3n do seu significado e implicaci\u00f3ns destinada \u00e1 toma de decisi\u00f3ns. A pesar deste cambio, \u00e9 moi habitual no mercado seguir usando os termos que describimos anteriormente.<\/p>\n\n\n\n<p><strong>Como podemos axudarche desde FEUGA?<\/strong><\/p>\n\n\n\n<p>Desde o noso departamento <strong><a href=\"https:\/\/www.feuga.es\/wp-content\/uploads\/2019\/09\/Soluciones-iHUB_FEUGA.pdf\">iHUB FEUGA<\/a><\/strong> ofrecemos o servizo de&nbsp; VT\/ IC en d\u00faas fases:<\/p>\n\n\n\n<p><strong>FASE I. Vixilancia tecnol\u00f3xica. Procura sistem\u00e1tica de informaci\u00f3n tecnol\u00f3xica<\/strong><\/p>\n\n\n\n<p>Identificaci\u00f3n das necesidades de informaci\u00f3n, fontes de informaci\u00f3n como bases de datos de patentes e de mercados, revistas cient\u00edficas, publicaci\u00f3ns cient\u00edficas, publicaci\u00f3ns de competidores, lanzamentos de novos produtos, bolet\u00edns, RRSS, etc.), as\u00ed como fontes especiais (feiras ou bases de datos comerciais) con monitoraxe continua dos resultados.<\/p>\n\n\n\n<p><strong>FASE II. Intelixencia competitiva. An\u00e1lise dos resultados<\/strong><\/p>\n\n\n\n<p>Unha vez realizada a investigaci\u00f3n, validamos a informaci\u00f3n e analizamos as opci\u00f3ns tecnol\u00f3xicas e\/ou de mercado, os impactos e interacci\u00f3ns entre tecnolox\u00edas, produtos e procesos ou a expectativa de evoluci\u00f3n da tecnolox\u00eda. Axud\u00e1mosche, ademais, a detectar oportunidades de investimento e comercializaci\u00f3n e as tendencias sociais que poidan favorecer ou prexudicar o teu proxecto. Por \u00faltimo, informar\u00e9mosche sobre o comportamento de competidores.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.feuga.es\/ihub\/\">Adianta \u00e1 t\u00faa competencia e pon en marcha o teu proxecto coa nosa axuda!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que tipo tecnolox\u00edas est\u00e1n a emerxer no meu sector? Existen outros campos de aplicaci\u00f3n para a mi\u00f1a tecnolox\u00eda ou produto? Como podo vixiar os meus competidores e detectar cambios no meu sector tecnol\u00f3xico? Como podo modificar o meu plan estrat\u00e9xico para diferenciarme dos meus competidores? Neste post explic\u00e1mosche en que consiste a Vixilancia tecnol\u00f3xica e [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":28512,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[73],"tags":[79,80],"class_list":["post-28509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-gl","tag-destacada","tag-destacada-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Que \u00e9 iso da vixilancia tecnol\u00f3xica? - FEUGA<\/title>\n<meta name=\"description\" content=\"A Vixilancia tecnol\u00f3xica e a Intelixencia competitiva mediante a procura sistem\u00e1tica de informaci\u00f3n tecnol\u00f3xica\/comercial e an\u00e1lise da mesma permitir\u00e1 obter toda a informaci\u00f3n crave para a toma de decisi\u00f3ns estrat\u00e9xicas m\u00e1is adecuadas nunha organizaci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feuga.es\/gl\/vixilancia-tecnoloxica\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que \u00e9 iso da vixilancia tecnol\u00f3xica? 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